PROJECT ARA

Creative Direction  .  Strategy  .  CMF  .  ID  .  Execution  .  Storytelling  .  Partner Collaboration

As the Design Lead for Google’s Project ARA, I grew the hardware development team and led the design of the hardware system, focusing on form, colors, materials, module development and system guidelines while working closely with our partner, Branch. This innovative idea—a modular device system that allows personalization and extends product lifespan—still inspires today.